“FLARE ME” PRODUCT LINE NAMING

I was tasked with creating a fun, empowering name for each of the new colors of the “Flare Me” product line of hair colors for Clairol. The product launch was one of their most successful yet, with young women especially.

CLEARLY YOU

BE YOU BLUE

TOUGH AS TEAL

QUEEN OF GREEN

POWER TO THE PURPLE

ROSE TO THE OCCASION

MAKE ‘EM BLUSH PINK

TURN THEIR HEADS READ